I am excited to announce my participation in the highly anticipated "Design in Arabic" exhibition, set to take place at the prestigious Israel Museum. This remarkable event, showcasing the captivating beauty and diversity of Arabic-inspired fashion, will be open to the public from 28/07/2023 until 01/07/2024 offering a unique and immersive experience for fashion enthusiasts, industry professionals, and art lovers alike.

To commence this exceptional journey, I warmly invite you to join us on the grand opening night, which will be held on 28/07/2023 at 11:00. The evening promises to be a glamorous affair, filled with elegance, creativity, and the magic of Arabic design. You will have the exclusive opportunity to explore a captivating collection that harmonizes modernity with the rich heritage of Arabic fashion, resulting in an awe-inspiring blend of tradition and innovation.

What sets this exhibition apart is its dedication to promoting cross-cultural understanding and appreciation. Through this unique platform, we aim to foster dialogue, break down barriers, and celebrate the artistic achievements that Arabic design represents. By attending, you will not only be supporting my creative endeavor but also contributing to the broader cultural conversation that connects us all.

As a fashion enthusiast, your presence would be an invaluable addition to the event. Immerse yourself in the vibrant colors, intricate patterns, and mesmerizing textures that define Arabic fashion. Witness the fusion of time-honored techniques with contemporary aesthetics, encapsulating the essence of both tradition and progression. Be inspired by the talent and craftsmanship that have defined Arabic design for centuries.

I assure you that this exhibition will be a sensory delight, leaving an indelible mark on your fashion consciousness. Furthermore, I believe it is our collective responsibility to foster appreciation and understanding of diverse cultures, transcending boundaries and creating bridges of harmony.

In conclusion, I am thrilled to personally invite you to the "Design in Arabic" exhibition at the Israel Museum. Your presence will make a difference, as we celebrate the power of fashion to unite, inspire, and ignite a passion for cultural exploration.

Thank you for your ongoing support, and I sincerely look forward to welcoming you on the evening of [opening date]. Together, let us embark on a remarkable journey through the beauty of Arabic fashion.

Does seeking an escape from reality during challenging times attest to an inability to confront difficulties or, is it itself, a survival skill? In the modern age, especially in the aftermath of war, crises, and dark periods, sumptuous celebrations became an existential need designed to forget what had transpired and celebrate what remained, especially the future to come. 

Throughout history, balls and the fashions created in their honor were reserved for the elite, yet the stories written about them made them accessible to all social classes. Fairy tales helped transform the ball into a gateway for escaping reality into a world of fantasy and imagination, and for overcoming social divides and barriers. Dreams are accessible to us all, together with the hope for a happy ending.

The exhibition “The Ball” is concerned with fashion’s ability to transport us into a magical world in which anything is possible, if only for one night. Extending throughout the entire museum, the exhibition will features some 120 ball gowns representing both historical and contemporary designs, and some 50 accessories created especially for the exhibition by Israel’s top designers.

The Lower Gallery will feature a historical timeline of garments designed with historical accuracy, demonstrating the dramatic changes in the design of ball gowns and evening wear – as they evolved from the 18th century up to the 1980s. The Upper Gallery will display "The Modern Ball: Israeli Couture", offering a glimpse into Israel’s evening-wear industry through dresses and gowns made by leading designers in the country. The display in the Peripheral Corridor, "Heart of Glass: A Journey in the Footsteps of Cinderella’s Slippers", will reconstruct the various cultural incarnations of Cinderella’s slipper, including both its feminine and masculine versions, using 3D-printed models. The Margalit Gallery will feature the work 23:59PM, which brings together ball gowns familiar from fairy tales with thoughts about a new form of couture, using 10,000 meters of fiber optics. As the “last course” in the journey through the exhibition, the Design Laboratory will become "The Whipped-Cream Room and the Mad Hatter", bringing together the works of the designer Maor Zabar and the pastry chef Alon Shabo.

You are invited to immerse yourself in an unforgettable, multisensory experience that combines sound, set design and lighting. The creative dialogue between festive and everyday elements, and between the fantastic and the real, raises questions concerning the role of fashion in everyday life, escapism, exaggeration, and dreams of both riches and happiness.

DESIGNART is a new word that redefines the things that touch us and bring emotion to our everyday lives through function and beauty. It is also the name of the movement to spread and share this amazing concept. With the concept of “Emotions” we will gather and exhibit emotional design and art contents from all over the world, Through the recent years, the boundaries between design and art have been crossing over, and works surpassing such boundaries have been creating an international movement. However, to save the traditional industries around the world, we have noticed the need to clarify the identity of these movements through design or art, and send out this information to the people who are interested in an “Emotions”. Through our sustainable activities, we aim to enrich the qualities of lives, along with spreading the word DESIGNART, as a term to explain design and art on the same level, not just domestically but also internationally.

we invite you to come visit our works “EAT CULTURE” participating in this grand event at SPIRAL, Tokyo